Ulbrich's New Winery Opens July 1 in Traverse City

by George Heritier
photos by Kim Adams and Joel Goldberg

How’s this for an audacious proposal?

Build an urban winery in Traverse City, without a grapevine to your name. Focus on such lower-profile grapes as Riesling, Pinot Blanc, Pinot Grigio, and Gewurztraminer. Establish long-term relationships with vineyard owners, and...Read More...